Also, I dislike how my bank addresses me by my full name in e-mails. It makes me feel like I'm 10 years old again and my parents are yelling at me for not taking out the trash or something. "ERIN CATHERINE, DIDN'T YOU KNOW THAT ONLINE BILL PAY IS FREE FOR YOU!? GO TO YOUR ROOM AND THINK ABOUT WHY YOU HAVEN'T USED THIS FREE SERVICE!!"
Context is rebellious and never going to pay its fees again, so there!