I like how the 'NOT GAY' clarification has clearly been added after the sign itself. Almost as if they were sitting round on their porch one night, not talking about anything in particular, and one of them strikes up with "Say, fellahs, you don't think callin' this place Rainbow Ranch makes us sounds like faggots, do ya?". There is an sudden awkward silence as they all stop chewing their tobacco for a moment as the realisation all hits them at the same time, they swap nervous glances before one of them clears their throat and dismisses accusations of homosexuality with a grunt and "Ah, best get another sign up. Just to be sure." and they all sit back and contemplate what just happened in silence which is broken only by a bug getting zapped behind them.