"That Soup at Hand (or whatever it's called) commercial drives me nuts. It's the one with the girl sticking an iPod and cell phone into her pocket and it says something like "If the rest of your life is wireless, shouldn't your soup be too?"
I don't know about you guys, but my old soup didn't come with wires. I didn't need to jack it into my USB port. It might make more sense if it said "If the rest of your life is portable, shouldn't your soup be too?" and the answer would be "No. My soup was fine the way it was. Thanks for asking, though.""