Appealing to popular culture
"Trying to ignore crazy shippers is like trying to ignore a zombie infestation. Regardless of what you hope reality is, your brain's not going to make it."
caius_serence bit this one on the head.
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Once we get past the inevitable initial spate of mental images, I ask, because I have to, "How are they planning on measuring that, exactly? Does a specialist go in there with a pen and a clipboard, asking awkward questions like, 'So, um, how's the rape going for you? Been doing any raping lately?'"