For example, say you're stuck in traffic on the Williamsburg bridge in your 2001 Chevy Subarban, and another guy, who is a breast cancer researcher, is stuck behind you talking to his wife on his cell phone. He tells her that he has just dropped the kids off at violin practice, remembered to take the garbage out before he left -- he even unplugged the coffee maker, but he just can't shake this strange nagging feeling that he has forgotten to do something. Just as those words come out of his mouth, he glances up and sees your pink magnetic breast cancer ribbon that has "Find a Cure" written across it, at which point he comically slaps his forehead and exclaims:
"Ohhhhhh YEAH! THAT'S WHAT I FORGOT TO DO!!! YOU KNOW, FUCKING CURE CANCER! HAHA, I TOTALLY FUCKING FORGOT THAT I WAS SUPPOSED TO DO THAT. WTF! I TOTALLY SPACED! LOL! :P."